Introduction
The News ticker component allows for the display of bite-sized pieces of information.
As the name suggests, it is used to highlight the crucial and potentially urgent news, in a cycling way.
Dos
- keep message consistent throughout the site (although it can be used on individual pages, users may have message blindness if content is changed from one page to another)
- only use for crucial information and make sure it is placed as the first element, on top of other the page contents
- make short and concise sentences (ideally spanning no more than 2 lines or 240 characters)
- offer links (see editorial guidelines) that prompt users to follow the crucial piece of information
Dont's
- do not use to hide important information that should be present at all times in the page
When to use
- consistent component throughout the site - use only when there is a need to advertise and inform on a piece of content or page that is crucial and thus requires high visibility
When not to use
- when there is a Carousel component present, as they both contain moving elements which will compete for users' attention
- do not use it for trivial or outdated information